New innovative design, pack and appearance have been featured by the well-known "Cevitana" from "Vitaminka". Product rebranding, under slogan "For regular superheroes" is targeting all of us dealing with everyday life thus being heroes of our lives.
"By rebranding "Cevitana" we intend to create a whole new story behind this family drink. The new appearance of the product adds value of the vitamin drink as part of a life story, as part of everyday life of regular superheroes - every one of us successfully dealing with daily challenges. The idea is to be proactive, to be step ahead of the competition while preserving product's high quality," says Vlatko Trpanoski, Commercial Manager in "Vitaminka".
Modern appearance, striking and intense colors, picture the product's interior, instant vitamin refreshing drink, which satisfies vitamin requirements in daily nutrition. With these features, "Cevitana" still remains the drink which has been part of parents and their children growth and growth of new generations who will recognize the heroes in the faces of their parents.
"Vitaminka" portfolio includes products for all ages, from 7 to 77, some of the products are older than twenty and more years, so "Cevitana" is a brand which has grown gradually, has developed and transformed appropriately to the requirements of the product itself, the market and consumers. Modifications of a brand appearance are necessary from many aspects, strategic determinations for brand management, ambitions and aspirations," adds Trpanoski.
"Cevitana", as one of our most sought after brands, with its redesign, only strengthens the leading position on the market, accompanied by numerous awards, among which the Superbrand award.