Vitaminka’s products were in the spotlight at the world’s largest food innovation exhibition, SIAL Paris 2016. The company presented its vast number of product lines, and the direct contacts and additional activities sparked the interest of both the guests and the exhibitors. The team present at the exhibition was very pleased from its representation and the reactions of the guests.
,,SIAL Paris is probably the largest and most visited food exhibition and an opportunity to break into a number of new markets. With 7000 exhibitors from 104 countries and thousands of guests, the benefits of being present at the exhibition are numerous. You create a visual identity of your products, represent the product and its quality, and, through the additional activities these manifestations offer, you convey your own story.
The experience was quite beneficial, we have established initial contacts, estimated and measured the response of the customers and obtained information that will be very useful in forming further strategies.” declared Ljupco Veleski, Manager of the Export Department at Vitaminka.
The attendance on exhibitions is the crucial step in the development strategy of Vitaminka which is regularly present at various world exhibition manifestations. It is this very approach of establishing a direct contact with distributors, chains of markets but also with consumers, that has contributed to the placement of Vitaminka’s brands in more than 30 countries worldwide.